Hoots, the fast-casual spinoff from Hooters that debuted in 2017 in the suburbs, is opening Chicago locations. The chain has found spaces in Logan Square and South Loop, giving the “delightfully tacky” company — famous for female servers in skimpy orange shorts and white tank tops — a bigger presence in Chicago.
Hooters was founded in 1983 in Clearwater, Florida. Now 36 years later, the global chain that objectifies women has opened a spinoff that doesn’t require its servers to wear those uniforms. Hoots is a counter-service spot that peddles a greatest hits menu of Hooters’s food including chicken wings, fried shrimp, and crab legs.
The company plans to open more Hoots in Chicago, according to Crain’s. The Logan Square location is near Pulaski and Diversey. However, Hoots wouldn’t tell Crain’s the address of the South Loop spot.
The city of Chicago has two locations of Hooters, full-service restaurants perched in River North (which takes OpenTable reservations) and another on the Northwest Side near O’Hare International Airport. Hoots also partners with delivery services like DoorDash and GrubHub, and having a restaurant in the Chicago market will give the chain access to many more customers. Hoots opened in 2017 in suburban Cicero.
Though management told Crain’s that the original Hooters brand wasn’t going anywhere, last year, a columnist for the Tampa Bay Times wondered if the city, near Hooters’s headquarters in Clearwater, Florida, had outgrown the chain’s infamy. Check back for updates.