White Sox fans lost a Hawk this season but they’ll gain a goose in 2019 at Guaranteed Rate Field. While longtime TV announcer Ken “Hawk” Harrelson retired from broadcasting at the end of last year, Goose Island Brewing has installed a 10-foot-tall fiberglass goose sculpture in the right field bleachers to mark the company’s new branded seating area at Sox Park. The Goose Island section features waitstaff for food, seats with 32-inch TVs, and outlets to charge phones. It’s just the latest addition this season to the ballpark’s food and drink lineup.
The section will include a cascading water feature. It’s not quite a full water fountains like at Kansas City’s Kauffman Stadium. Two ramps enclose Sox Park’s section with water flowing down from near the concourse toward the warning track. They’ll activate the water with a ceremony before the home opener on Thursday. The Sox gave Goose Island full creative control, said T.J. Annerino, the brewery’s experiential market director. The Sox have plenty of beer sponsors. Last year, the ballpark debuted a branded section from Revolution Brewing. This year, the team is collaborating with Goose Island, which has local roots but is also a subsidiary of Budweiser’s multinational parent.
Servers will bring beer and food to fans at the Goose Island. The menu’s from the Craft Kave bar located under the bleachers. The Craft Kave specializes in big, over-the-top burgers. The Veeck as in Wreck (named after the team’s former owner, Bill Veeck) features a stack of onion rings on top of two patties. Meanwhile, the South Side Burger is topped with Italian beef.
These larger and leather seats cost $100 per ticket. There’s also a standing room section for $10. Fans without tickets to the section will still sense Goose Island’s presence. Out on the right field concourse, there’s a new Goose Island beer stall. It’s shaped like a CTA Red Line car and features 12 taps. Not all the beer are brewed in Chicago, but they included 312 Urban Wheat, Old Man Grumpy, Natural Villain, and Green Line. They’ll also offer beers like Matilda, Sophie, and SPF (an ale with passion fruit and pineapple) in cans.
The fiberglass goose sculpture, a replica of the classic Honker’s Ale tap, will draw fans. The goose was fabricated by a company in St. Charles, Missouri (coincidentally, also the hometown of Sox legend Mark Buerhle). Annerino is a Sox fan and wore a cap to last week’s media tour of the stadium to remind everyone of his allegiance. If batters manage to smack a ball off the goose, Annerino said he would prefer for crews to leave any blemishes. That way Sox fans can have fond memories for massive homers. It also gives the goose battle scars and character. In 2017, Goose Island made a beer exclusive for Cubs fans at Wrigley Field called 1060 Wit. The brewery would be open to making a beer for fans at Sox Park, Annerino said.
For a full guide to what to eat and drink at Sox Park, go here. The White Sox play its home opener on Thursday versus Seattle.