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McDonald’s Adds Self-Serve Kiosks To Give River North A Taste Of The Future

Self-serve touch screens and table service power these Golden Arches

McDonald’s has revamped this location at 10 E. Chicago Ave. with touch-screen ordering and table service.
Marc Much
Ashok Selvam is the editor of Eater Chicago and a native Chicagoan armed with more than two decades of award-winning journalism. Now covering the world of restaurants and food, his nut graphs are super nutty.

McDonald’s is fighting back on its home turf of Chicago, as the fast-food giant has revamped its River North location at 10 E. Chicago Ave., retrofitting the late-night location with self-service kiosks with touch screens, as well as table service. As Chicago welcomes more and more burger chains, the Golden Arches needs new ways to attract customers. The company plans to also outfit the legendary Rock ‘N’ Roll McDonalds with the same features, according to Crain’s.

The burger chain is also experimenting with a pastries case that includes muffin tops. This new location with digital kiosks is a case study for McDonald’s. However, as health insurance premiums rise and efforts to increase minimum wage intensify , there’s worry that the technology is just a cost-cutting measure to reduce the work staff. McDonald’s brass is cognizant of that criticism, as that’s why they say they’re looking toward table service and other ways to shift personnel into new roles.

Meanwhile, take a look at the photos below to see if the "McDonald’s of the future" is worthy.

McDonald's future Chicago
McDonald's future Chicago
McDonald's future Chicago

Reasons McDonald's is on the brink of failure


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