McDonald’s is fighting back on its home turf of Chicago, as the fast-food giant has revamped its River North location at 10 E. Chicago Ave., retrofitting the late-night location with self-service kiosks with touch screens, as well as table service. As Chicago welcomes more and more burger chains, the Golden Arches needs new ways to attract customers. The company plans to also outfit the legendary Rock ‘N’ Roll McDonalds with the same features, according to Crain’s.
The burger chain is also experimenting with a pastries case that includes muffin tops. This new location with digital kiosks is a case study for McDonald’s. However, as health insurance premiums rise and efforts to increase minimum wage intensify , there’s worry that the technology is just a cost-cutting measure to reduce the work staff. McDonald’s brass is cognizant of that criticism, as that’s why they say they’re looking toward table service and other ways to shift personnel into new roles.
Meanwhile, take a look at the photos below to see if the "McDonald’s of the future" is worthy.