A new Chicago startup wants coffee lovers to pay a $29.99 monthly fee for a cup of joe per day from a selection of different shops. It's called BrewPass, and so far they've attracted 16 Chicago coffee shops to participate. Its website claims it gives users up to an 80-percent discount on their drinks.
The loyalty program is powered by an app (iOS, Android), and StreetWise pointed out it's much in the same vein as the ClassPass —the popular app that allows customers to take yoga and spin classes at different studios without buying membership at a single club.
These are the shops which signed up so far: Bow Truss (Loop, Pilsen, Michigan & Jackson, Roscoe Village, Lakeview, Logan Square, River North), Alliance Bakery, Brü Chicago, Cup & Spoon, Wired Coffee Bar, Township, Peach and Green, Delicious Cafe, New York Delicatessen and Brew Brew Coffee. Each participant offers one or two drinks with the pass. For example, Cup & Spoon offers a macchiato or cortado, while Alliance offers espresso or the house coffee.
The lure for coffee shops owners, according to BrewPass, is building up a regular and loyal customer base. The developer told StreetWise they want to pull people away from chains like Starbucks and push them toward local options.