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Is a Name Change in Armour & Swift's Future?

Armour-Eckrich Meats wants the "Armour" removed to avoid confusion with their company.

Armour & Swift
Armour & Swift

Armour & Swift, the upcoming modern steakhouse inside the forthcoming Google building from the Boka Group and B. Hospitality (The Bristol), has run into some issues with its name, according to Crain's. Armour-Eckrich Meats is requesting that the "Armour" part of the name removed to prevent customer confusion.

It's unclear if the restaurant, which is due to open its doors in September, will definitely be changing its name, but the Armour & Swift Twitter and Facebook sites are both offline at this time. Stay tuned for updates as they unfold.

Armour + Swift

1000 W. Fulton Market, Chicago, IL 60607