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There's no confirmation from his company, but it sure looks like Brendan Sodikoff's got a new name for his restaurant that's sprouting in place of Cocello (and Dillman's). The name "Larusse" is emblazoned on two windows off of Hubbard Street.
A rep for Sodikoff's company, Hogsalt Hospitality (High Five Ramen, Green Street Smoked Meats, etc.) wouldn't confirm the name "at this time," as they're focusing their current efforts on the launch of Small Cheval, the little sibling of Sodikoff's Au Cheval. That's where they'll serve Au Cheval's popular burgers inside the former Roxie's By The Slice space.
DNAinfo first noticed the new signage at 354 W. Hubbard St. Sodikoff in March said Cocello would morph into a new Italian concept with a focus on serving coffee and pastries to daytime customers. That can't make the owners of Starbucks, across the street at Hubbard and Orleans, happy.
The former Cocello space is no stranger to change. Back in April 2014, Sodikoff reconcepted over 16 days, trading the Jewish comfort food of Dillman's for Cocello's pastas and negronis.