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Burger King's Wicker Park Return Could Mark Another Sign of Change

Everyone wants to feast on the hip and young, but is it played out?

Burger King
Burger King
Justin Sullivan/Getty Images
Ashok Selvam is the editor of Eater Chicago and a native Chicagoan armed with more than two decades of award-winning journalism. Now covering the world of restaurants and food, his nut graphs are super nutty.

Thought the fast food chains would ignore that stretch of Milwaukee Avenue between Ashland and Division? Think again, as the imminent arrival of Burger King at 1215 N. Milwaukee Ave. means the chains are having it their (gentrified) way. BK plans to open this location in May, as reported by DNAinfo. This Burger King will stay open late, eventually 24 hours, serving customers near the CTA Division Blue Line stop. Burger King once operated up the street at 1484 N. Milwaukee but shuttered a few years ago.

The chains are investing in areas and targeting ads to young and hip crowds. That's further evidenced by Taco Bell, which also aims to open up the street at 1439 N. Milwaukee Ave. There's long been a Wendy's near Ashland and Division, and McDonald's recently tore down a space in (also on Milwaukee) Logan Square to rebuild a more modern store. What will be the next chain to pop up?