It's usually the other way around with Starbucks threatening the little guys, but Homaru Cantu is trying to flip the script.
Cantu says this goes beyond trolling and declared he'll be out at Starbucks "however long it takes to make food better in the U.S." He's a supporter of reducing sugar in diets and also brought sugar-free doughnuts with him outside Starbucks. The stunt, Cantu says, is to promote competition and bring publicity to a free lunch program that starts at 7 a.m. Friday when the first 250 kids will receive a healthy boxed lunch.
It's been 40 years since the Pepsi Challenge marketing campaign debuted, pitting Coke versus Pepsi in a taste test. So is Cantu arming himself to wage his own beverage war? He says they're not asking Starbucks customers to compare coffees. Meanwhile, there are 50 Starbucks in Chicago compared to only one Berrista—will Starbucks retaliate? Is this truly the start of something fun? Only time will tell.