Peet's Coffee and Tea is planning to fill a hole in the local chain coffee shop market. Following the shutter of the majority of the Caribou Coffees in Chicago last spring, the California-based chain is planning to open 16 new Chicago locations in the next two months, beginning with opening in a former Caribou on Michigan Avenue today.
Two locations, at 1000 W. North and in Evanston, have existed for more than 15 years, but the mass shuttering of the Caribous opened the door for the company to include Chicago in its major nationwide expansion plan that will amass nearly 300 locations by year's end. The 16 new local shops will add 270 jobs, according to a rep.
Across from Millennium Park at 20 N. Michigan, the new location is meant to be a local flagship and joins the Chicago market with a host of Chicago-themed decorations, including a wooden map of the city and photos of a host of Chicago celebrities drinking coffee, including Harry Caray, Al Capone and Michael Jordan. A full renovation has birthed a new coffee bar, marble counter tops, some fancy brewing equipment and a living wall.
Also look for a Peet's truck at various locales this month, beginning today and tomorrow at Wrigley Field. Then look for 15 more locations beginning later this month.
· Caribou Coffee Out of Chicago [-ECHI-]
· Peet's Coffee and Tea [Official Site]
· Peet's Coffee taking on Starbucks in Chicago push [Tribune]