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La Vaca's Sign Heralds New Era For Family

Pilsen's Cuernavaca (1160 W. 18th St.) may have closed, but recently opened La Vaca (The Cow) starts a new era as the space is now run by younger family members. Carmen Gutierrez, her brother and two cousins have changed the interior, revamped the menu, and created a new logo for signage.

Gutierrez designed the cow logo to resemble the laughing fish sign at her parent's Noble Square seafood restaurant El Barco (The Boat) and hopes that it helps draw customers in. They have kept the old "Cuernavaca" neon sign hanging in the bar.

When Gutierrez's grandparents decided to retire after more than fifty years of running Cuernavaca the thought of losing the space would have proven "heart wrenching." "We all grew up there. Our parents met there, I learned how to walk there," she says.

Now with the new menu (pork belly, mahi mahi and vegetable options), a large outdoor patio, and their new sign, the young restaurateurs look to make their own memories.

· Cartoon Cow Sign Along 18th Street Part of the New Cuernavaca Restaurant [DNAinfo]
[Photo: Chloe Riley/DNAinfo]

La Vaca

1160 W. 18th St., Chicago, IL