Look Inside The Avenue, Now Open in Wilmette

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Mitch Dulin's latest do-it-yourself restaurant has opened up in Wlimette, and Dulin has no problems taking on the shaky dining scene on the North Shore. Royce and Benjamin are recent shutterings or reconcepts in the area.

"Most of the restaurants on the North Shore are junk," Dulin says. "They charge way too much money without focusing on quality. That's why they close."

Every item on Dulin's menu is under $20, wines by the glass average $8. Since The Avenue opened over a week ago, Dulin says they've done over 400 covers on Friday and Saturday nights.

The large multi-faceted space features a dining room, bar, lounge, and family room. Decor zigzags between plush leather couches, fireplaces, and white tablecloth-clad tables under chandeliers.

The website will be up soon. Lunch service will also begin soon—Dulin just has to double his kitchen staff first.
· Mitch Dulin's The Avenue Coming to Wilmette [~ECHI~]

[UPDATE: After publication, Dulin offered this clarification on the quote above: "We (North Shore restaurateurs) should strive to improve the quality being offered from decades past to better serve our clientele."]