Food trucks will make their debut at the Taste of Chicago this summer, as they're the latest attempt to turn around the struggling festival. The Tribune reports that trucks will sell food each night an hour before the concerts at the Petrillo Music Shell. They'll follow the same format as the booths and accept tickets while offering three to four regular size items as well as two smaller portions. Unlike restaurants though, the trucks will only be required to give up 25 percent of their proceeds.
The Taste has hit hard times in recent years, losing $1.3 million in 2012 despite shortening the number of days. A number of changes have been made in efforts to boost attendance, including $40 gourmet meal sessions by local chefs last year. With food trucks still seeing much resistance across the city, Mayor Rahm Emanuel says "this will be a great way for many Chicagoans to get a sense of the excitement of this industry and sample some great food." No word on the lineup of trucks yet. This year's Taste of Chicago runs from July 10-14.
· Food trucks being added to Taste of Chicago [Tribune]
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