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Bayless Beer

Rick_Baylessbw.pngRick Bayless is starting a craft beer. It'll be in conjunction with Crown Imports (Corona, Modelo, Pacifico) and hit coolers and shelves next year. There's no name or style yet for the beer, but it will have "latin flavors and spice" and Bayless will be the master brewer. Crown will also sponsor Bayless TV shows and store promotions. It's a big step for Bayless to take, creating big competition for similar-styled craft breweries like 5 Rabbit. [Crain's]