More than a year ago, Falafill owner Maher Chebaro told Eater exclusively about a major expansion and rebranding plan. Now, with the soft opening of a new location across from the Art Institute at 72 E. Adams, Chebaro has started to take action. The new location, open seven days a week, introduces a new design that incorporates reclaimed wood, raw concrete and metal for a more urban vibe.
While the focus will remain on falafel, the restaurant will expand the menu to include seasonal and a curry falafel, in addition to its original chickpea. Falafill will introduce the Mezza Bar for all the additional fillings to add to your locally made wheat- or white-flour pita. The Mezza Bar, formerly known merely as the toppings bar, will be categorized by dips, grains and legumes, salads, pickles and sauces and will offer a guide to suggest serving amounts.
Starting in May, Falafill will introduce desserts by Mindy Segal (Hot Chocolate), but details about what exactly she'll produce are still being finalized. Segal will likely create two different desserts, with one maybe incorporating chocolate and caramel and the other with pistachio and white chocolate. How they'll be presented remains a mystery.
The Lakeview shop will soon close for a few days to renovate and bring things more in line with the new design. And Falafill will open a third location in Oak Park (1053 Lake Street) in May and will feature murals by local artist Heather Pieske, who also has a Route 66-themed mural in the Loop location as that intersection signifies the start of the historic highway. Additional stores will soon be announced, but for now, no information is being revealed. More info is on Falafill's website.
· Falafill Planning Major Expansion, Franchising [~EChi~]
· Falafill [website]