Eater NY offers up "Eight Simple Tips For Creating The Next Nightlife Hotspot," and it includes advice like No Publicists, No Pre-Opening Press, and No Reality Stars. The "Keep The Door Tight" section includes this gem: "In fact, we would recommend just pretending to open, turn the music on inside, and station a doorman outside to reject anyone and everyone who shows up for the first month. That ought to get some positive attention." [~ENY~]
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