Alpana Singh Launches Lettuce Wine Cellars

You love wine, but find it intimidating. You want to learn more, but don't know what to look for when you enter a huge wine shop and get discouraged. Fret not, master sommelier Alpana Singh has your back.

Singh, who is the director of wine and spirits for Lettuce Entertain You, has just launched Lettuce Wine Cellars, a new e-commerce wine shop/wine club that wants to help educate as much as it does entertain. News first broke about the site in March and Singh and her team have been working frantically since to get it just right.

The site differentiates itself from others in that it will focus on either different regions or themes each month and will offer three packages with either two, four or six bottles ranging from $32 to $78. The idea is for curious wine drinkers to get to know an area's different grape offerings instead of just defaulting to the more typical wines, like Chianti or Chardonnay. And each bottle will come with the proprietary "wine kozy," which wraps around the bottle and has all the pertinent info about that wine you'd want to know like tasting notes, explanation of the varietal and how to pair it with food.

For July, LWC is focusing on wines of Italy. August will recommend wines for al fresco dining and September will highlight wines from France. The wines won't be available for purchase anywhere else, but select Lettuce restaurants will pour the featured wines by the glass. For July, diners can taste the wines at Antico Posto, Scoozi, Osteria Via Stato, Pizzeria Via Stato and Di Pescara.
· Lettuce Wine Cellars [website]
· Lettuce Wine Cellars to Launch Online Later This Year [~EChi~]

[Photo: Alpana Singh]