What's the connection between molecular gastronomy and toothbrushes? Well, before now it was just the post-eating cleaning, presumably, but now Moto and iNG chef Homaro Cantu is getting in on the game. In the new issue of Food & Wine, Cantu appears in an ad as the new spokesman for Reach toothbrushes and floss infused with silica and baking soda. The connection? It's still up in the air, but at least his teeth should be as clean as his food is experimental. [~E~]
Filed under: