In what seemed to be a very quiet exit, Aladdin's Eatery shuttered last month after being in business for eight years. Later this summer, a new, fast-casual-style restaurant, Pizza Persona, will fill the space, owned by James Kinnaird and Jeffrey Zucker.
The concept is simple—pick your dough, your sauce, your cheese and your toppings as you work your way through what they refer to as a "Chipotle-style" line. Your creation will then be thrown into the open, high-power brick oven for four minutes and your pizza will be done. Seating is available for 49, including an outdoor patio, and take-out will be offered as well.
The menu consists of 10-inch personal-size pizzas (six-inch available for kids), salads that are available in a pizza dough "bread bowls" and dessert pizzas. Personal pizzas are create your own, but the restaurant has also created "personas" like "The Hottie," a Buffalo chicken pizza, and "The White Collar," their version of a white pizza. Sauces will range from marinara to spicy Thai, and toppings run the gamut from mushrooms to anchovies. Pizza and salads will cost $6, including all regular toppings, with $1 extra tacked on for premium toppings. Everything will be fresh; there will be no freezers or microwaves in the place.
Kinnaird and Zucker hope to add bottles of beer and wine down the road as well as offer contests to customers on Facebook and Twitter for the opportunity to have their creations featured on the menu. As for more Pizza Personas down the line? "We are hoping this is the first of many," Zucker said, " but we want to perfect the concept first and focus on getting people in the door."