When you're building a new restaurant you want to get the buzz rolling and while you can try to tweet everyone you know, giving away free stuff works pretty well, too. Union Sushi + Barbeque Bar, created by the guys behind the popular food blog Mike & Chao Chow, wants to put your roll on its opening menu.
The contest is silly easy. All you need to do is visit their blog during February, tell them what you'd name your roll (and you have to be creative. Something obvious like Roly Poly probably won't make the cut) and what ingredients it's made up of. If they pick your roll, it'll end up on the menu, but you'll also have an exclusive sneak preview dinner before the restaurant opens and a $500 Southwest Airlines gift certificate.
What are you waiting for? Go get rolling. What else are you going to do during the blizzard?