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Dessert Desert?

Pasticceria-Natalina.jpgApparently Chicagoans don't dig on artisanal bakeries. This supposed lack of interest will cause Andersonville's Pasticceria Natalina to shutter in September of 2011, due to "financial and philosophical reasons." The question, however, is why announce your closing 10 months before it happens? Is it actually a marketing ploy to create more interest and business? [The Feast]