Samuelsson Turning to Video Contest for New Bartender

Yes, we know the Red Rooster is in New York, but because we like Marcus Samuelsson and love what Nicole Pederson is doing at Samuelsson's C-House in Chicago, we wanted to talk about the Ethiopian-born, Swedish-raised chef for just a bit.

Samuelsson is looking to hire a top, passionate bartender for his Harlem restaurant, but instead of making the decision himself, he's having the top five candidates make a 30 to 60 second video that will ultimately be voted on by the public. The person with the most votes gets the gig. Pretty clever. Eater New York has all the details.
Samuelsson to Hire Bartender Through Online Video Contest [~ENY~]