First she had a party at SXSW (why? we're still not sure). Now Rachel Ray is opening a burger joint in Midtown Manhattan. Apparently she's trying to woo the lunchtime and post-work business crowd in dire need of the ever-popular burger/martini combo (because there's nothing like a martini to wash down a burger). "I want people to come to the bar to see beautiful proper martinis being made," she said in the Post, "and to enjoy some sliders while they're doing business or sit in the dining room and have fine dining in ground form."