clock menu more-arrow no yes mobile

Filed under:

Pepsi is changing its logo ... again

It looks like Pepsi needs to recreate itself to try and remain the choice of a new generation. Surprisingly, however, the logo the company has chosen for the new direction is oddly retro -- and looks more like it would've fit in the '70s than today. Just make the symbol morph into a sun, add some yellow and orange and you've got something straight out of SoCal and Op. And when you look at the earlier versions, it oddly resembles the Coca Cola logo -- maybe that was a sign of the times. In any case, YumSugar got a sneak peek at the new logo, which was in development for five months by the Arnell Group. What do you think of it? Weigh in.

Sign up for the newsletter Sign up for the Eater Chicago newsletter

The freshest news from the local food world