It looks like Pepsi needs to recreate itself to try and remain the choice of a new generation. Surprisingly, however, the logo the company has chosen for the new direction is oddly retro -- and looks more like it would've fit in the '70s than today. Just make the symbol morph into a sun, add some yellow and orange and you've got something straight out of SoCal and Op. And when you look at the earlier versions, it oddly resembles the Coca Cola logo -- maybe that was a sign of the times. In any case, YumSugar got a sneak peek at the new logo, which was in development for five months by the Arnell Group. What do you think of it? Weigh in.